15 Jul 5 Reasons Your Business Needs A Website
Gone are the days where you could expect word of mouth to be enough to get your business out there. The world has moved online and now more than ever customers demand fast and easy access to your business’s products and services. According to Adaptive Marketing, in 2017, 97% of people searched online to find a local business near them! Not having a website for your business means that you are missing out on a huge number of potential clients, simply because they don’t know you exist.
Still not convinced? Here are five more reasons your business needs a website.
1) Social Proofing
Today more than ever, people are wary of business’s and their offerings. With so many choices it can be easy to get lost in the noise of false advertising and scams. A website helps establish a sense of confidence, showing visitors that you are a real enterprise, who’s here to fill their needs. It also provides easy access to any contact information they may need.
2) Expand Your Working Hours
Having a website means that your information is available 24/7. Whether someone decides to look you up before the working day starts or in the dead of night, you can interact with them in one way or another. This is especially true for retail businesses. Having an online store allows you to cash in on those off-hour sales that your brick and mortar loses out on.
3) Own Your Brand
It is so easy for misinformation to spread these days. With so many review sites and social media groups sharing information of businesses, it can be easy for your business to be misunderstood or misrepresented. Having a website allows you to post official information on your business. That way you can be sure that your message is getting heard.
4) Reach Beyond Your Local Community
Think that your small business can only offer services to local customers? That’s not always the case! There is a whole world of opportunity beyond your neighbourhood or city and having a website allows you to explore more global markets.
5) People Now Expect it
Today people expect your business to have an online presence. Customers often judge a business on the quality of their website so if you do have one, but it still looks like it was made in 2005, your business could be seen as out of touch with modern trends. Since prospective buyers are already looking for you online, it is so important that you put as much care into your website as you do every other aspect of your business.
Finally ready to bring your business into the modern era? Kovar Agency’s team of experience web designers and developers are here to build you a state of the art website, tailored to your businesses specific need! Contact us today for a free consultation!