05 Aug Different Ways of Marketing Online
There is no silver bullet when it comes to online marketing. Understanding what platforms you have at your disposal is the first step to creating an effective online marketing strategy. Here we will look at some of the different ways you can promote your business online and how Kovar Agency can help.
Search Engine Optimization (SEO)
SEO is the practice of ranking high on a search engine in the unpaid section, also known as the organic listings. This involves optimizing your website so that a search engine likes to show it as a top result for searches of a certain keyword. This is a great way to improve traffic to your website without spending money on ads and should be the first step in any online marketing strategy.
Google Ads is the most popular pay-per-click (PPC) advertising system in the world. The platform enables businesses to create ads that appear on Google’s search engine and other Google properties like the Display Network and Youtube.
Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Sounds complicated? Don’t worry, Kovar Agency can handle the entire process for you and your business.
Social Media Marketing
Social media marketing is a powerful way for businesses to interact with their audiences and potential clients. Great marketing on social media can bring huge success to your business, driving leads and sales, offering news and even direct communication. Depending on the nature of your business, the social media platform that would be most effective to use differs. Understanding your customers and which platforms they spend their time on is very important. Lucky for you Kovar Agency has a team of experienced social media marketing experts that will help you decide which platform is right for you!
Email marketing is often overlooked when setting up an online marketing strategy. This is a shame as it is a great way to keep your customers engaged. Regular newsletters convert prospects into customers, and turn one-time buyers into loyal customers.
Blogs & Content Marketing
Blogs and articles are a great way of giving visitors a reason to come back to your website. A consistent stream of content builds up your business as an expert in that field. People will come to your website to learn and to update themselves on the latest trends. Relevant, well written content is a powerful tool for driving traffic and generating leads.
Online marketing is a multilayered endeavour that requires you to take full advantage of all the platforms at your disposal. Kovar Agency understands the ins and outs of online marketing and will help your business thrive online. Contact us today to start your online marketing journey.